Travel isn’t just for retirees, it’s a life pursuit and something for which people work hard to save their pennies and annual leave. This means that the content you write needs to appeal to them. It’s not enough to simply describe a destination or experience; it needs to be engaging and speak to them in a way that helps them envision what their own trip will be like.
To do this, you need a story – and that starts with the first few sentences. Whether it’s drama, humour or an interesting point of view, that opening grabs readers like glue and shapes the rest of the article to fit the narrative.
From here, you need to think about the experiences that fit the narrative and make a strong case for why they’re the best in the area. That could be anything from a unique activity or a new hotel or restaurant that’s not only a great place to stay but offers a service that makes it stand out, to a new way of exploring an old destination.
Finally, you need to understand how travel and tourism is changing and why that’s important for your customers. That means keeping up with Google news and other key sources that are likely to influence travel demand.